Commerical

PSAs: You created Public Service announcements last week and this week we will begin to watch them.
Remember to use good audience behavior and we will critique as a group.

We will begin today by watching some clips from the MERCHANTS OF COOL>
Commercial creation:
What is your product?
What does it/you claim?
Why should someone purchase it?

Remember* you are creating a product, and demonstrating why someone may want (NEED) it. Remember to include a closeup of JUST the product for the end of the commercial. Keep all commercials limited to 30 seconds.

Commercial

Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position.

• A television advertisement or television commercial–often just commercial or TV ad (US), or advert, commercial, advertisement or simply just ad (UK/US), or ad-film (India)–is a span of television programming produced and paid for by an organization that conveys a message.
• The USA's first television advertisement was broadcast July 1, 1941. The watchmaker Bulova paid $9 for a placement on New York station WNBT before a baseball game between theBrooklyn Dodgers and Philadelphia Phillies. The 20-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over "America runs on Bulova time."

how to write a commercial script

Anti Racism PSA

TV PUBLIC SERVICE ANNOUNCEMENT (PSA) ASSIGNMENT

Groups:   4

You are to choose an appropriate subject from which to base a 60-120 second PSA on. Examples of PSA topics include racism, AIDS, teen pregnancy, drug or alcohol abuse, violence, drinking and driving, literacy, etc. For this assignment you will create an ANTI-RACISM PSA for the Racism, stop it! contest. Brainstorm some CLEVER ideas for your PSA. Write up a project proposal for the selected idea and hand it in before you begin shooting. There will be some in-class time to write up your project proposal.

Remember: 

Clear storyline

Appropriate “catchy” tag line

Clear, distinct graphics

Use music to set the mood

Use sound effects where appropriate

You are trying to change the minds of people who may not agree with you!

Use emotional effect!

Evaluation:

q  Camera Work (Angles/Steady shots) q  Editing (Transitions/Effects) q  Graphics/Titles/Credits q  Originality/Creativity/Storyline q  Difficulty of Project q  Overall Effectiveness/Purpose

Total                             /100

PSA PROJECT PROPOSAL

Due Date  _________________                 Teacher’s Signature  ________________

         

Topic  _________________________                                                                 /25

Underlying Message  ______________________________________________________________________________________________________________________________________________________________________________________________________                                               

Group Members

Editor  ____________________                Director  ____________________

Camera  ______________________          Actor  _____________________

STORY LINE:  (Beginning/Middle/End)

____________________________________________________________________________________________________________________________________

________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

 

Shot List

How, specifically, do you propose to make this entertaining?  (interesting camera angles, lighting)

Opening Shot

Closing Shot

 Here is a link to the winning videos from years ago (including last year)

http://www.cic.gc.ca/english/multiculturalism/march21/video/2010-eng.asp