Good day

Today you will be introduced to artist: BARBARA KRUGER

Barbara Kruger  <----- to see more :)


CHOOSE AN ISSUE 

Have students name an issue or message they feel needs to be "PROMOTED" within their community (or possibly globally). They can refer to the questionnaire or you can break them up into small collaborative learning groups and have each group come up with three ideas.


WRITE A SLOGAN

Once each student or group has chosen an issue, have each group create a slogan like "Just do it" or "Crack is Whack". It is best to have the saying be no more than 4 or 5 words. This is really the most difficult part of this project. Most students will simply write down a statement of the issue and be satisfied with it as the slogan. You will need to challenge them. Tell them to reduce it to the least amount of words possible without losing its meaning. Have them rewrite it and exchange certain words with slang words they use everyday. 


TAKE PICTURES

At this point you will need a digital camera and a computer with a printer. Most digital cameras will come with the software you’ll need to download pictures. The project at Austin High School was created with a $200. digital camera and 5-year old Macs.

Show students the process of taking pictures, downloading images on computer, and printing the image out. 

Discuss with students the expressive qualities of pose and cropping. It is best when working with photography and copy machines to have as much detail as possible. This is why close up shots are preferable. Limit your students to no more than two people in a pose and encourage zooming in even closer than they might feel comfortable with. You should produce teaching samples or find advertising images to show your students how feelings can be expressed using just your hands, eyes, or body language.

When images have been shot and downloaded, encourage students to make choices on-screen before printing and to consider whether each image could be made more dramatic or dynamic by further cropping.

Note: This process of image creation could also be done using traditional photography, found images, copying machine, or stencils if you do not have access to the technology or are not proficient with it. Be creative.


COMBINE IMAGES AND TEXT

The students can type their slogans on a computer and print them out.
Aim for strong, bold compositions.
Have the students compose the two elements in an advertising format of their choice. Do they imagine the final product to be a bus graphic, billboard or magazine ad?